Founded in San Diego, California in 2006, the 4th event is a clothing company with roots in the triathlon community. How did we get our name? Triathlon consists of three events – the swim, the bike and the run – the 4th event encompasses everything else. the 4th event is about the everyday athlete finding a balance in life between athletic pursuits and relaxing with friends and family. Technical apparel has its time and place but the 4th event aims to get you out of your spandex and into comfortable clothes and accessories that represent your active lifestyle.

Jill & Fiona, Co-Founders of the 4th event
Post Race Bliss, Wildflower Triathlon, 2006

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